Make it big
At the heart of everything I do is story. Whether I’m working on a bite-sized TikTok, a multi-million-dollar launch, or a live event with thousands of fans, my approach is rooted in world-building, character development, and creating a lasting connection with the audience. I believe great content doesn’t just entertain—it sparks conversation, fuels fandom, and lives far beyond its runtime.
I’ve led creative across the full spectrum: from building new brands from scratch to expanding the universes of global franchises. I’ve worked with A-list talent and first-time performers, navigating everything from intimate set shoots to large-scale productions. My experience spans platforms and formats—YouTube series, animated shorts, livestream events, social-first campaigns, and high-impact content for major stages like Comic-Con, VidCon, and Amazon Accelerate.
Make it great
I care deeply about strategy and substance. I don’t just write or direct—I collaborate with marketing, brand, PR, legal, and product teams to make sure the creative not only shines, but aligns. Every piece of content is an opportunity to serve the bigger picture. Whether we’re teasing a new product, introducing a character, or engaging the fanbase between seasons, I build with intention and a long game in mind.
Make it last
My strength is turning abstract goals into emotionally resonant stories. I ask: What does this character really want? What does the audience need to feel? What’s the moment that will be remembered a year from now? When strategy, story, and style align, the result isn’t just content—it’s impact.
From scrappy passion projects to polished, high-budget campaigns, I bring the same energy to everything I touch: bold ideas, smart execution, and a relentless drive to make it memorable.
