MY PART: I produced L.O.L. Surprise! Calling All B.B.s, steering the entire production from concept to final cut while teaming up with animation, music, and brand teams to keep the energy high.
THE WORK: Calling All B.B.s is a vibrant, music-packed epic mini-sode bursting with bold fashion, fierce performances, and nonstop fun. With catchy original songs and unforgettable adventures, the epic video kept fans hooked and dancing across YouTube and social feeds.
MY PART: I produced the L.O.L. Surprise! Amazing Surprise special, leading the shoot from pre-production through post and working closely with brand, product, and creative teams.
THE WORK: I produced this cinematic unboxing adventure, turning product reveal into an epic city-wide scavenger hunt. Blending live-action, animation, and music, the special spotlighted the Amazing Surprise playset in a dynamic, narrative-driven format that captivated fans and drove engagement across YouTube and social.
MY PART: I produced this character-led vlog series for Rainbow High, giving fans a behind-the-scenes look at life at the world’s most creative fashion school.
THE WORK: Designed for YouTube, the series blends in-universe storytelling with a vlog-style format to deepen fan engagement and expand the show's world beyond traditional episodes.
MY PART: I produced Little Tikes Camp Play@Home, managing the full production process and collaborating closely with creative, brand, and animation teams to bring the concept to life.
THE WORK: Camp Play@Home is a playful, energetic series that brings the fun of summer camp indoors with imaginative adventures, hands-on activities, and kid-friendly challenges. Designed to inspire creativity and active play, the series engaged families across YouTube and social platforms.
MY PART: I produced the L.O.L. Surprise! Makeover Series, working with creative, brand, and production teams to shape each episode from concept to final cut.
THE WORK: In the L.O.L. Surprise! Makeover Series, real fans—kids, pets, even bedrooms—get dazzling L.O.L.-style makeovers. With big reveals, fun surprises, and lots of glitter, the series brought the brand’s signature sparkle to life on YouTube.
MY PART: I wrote and produced this absolute banger.
THE WORK: “Really Rainbow Surprise” is a reality show satire starring the dolls of Rainbow Surprise! The sets, the dolls, the drama — it’s all real.
MY PART: I produced this series of animated TikToks, working closely with the brand and animation teams to craft short, scroll-stopping content from concept to delivery.
THE WORK: These Na! Na! Na! Surprise TikToks delivered bite-sized glam, humor, and personality—bringing the dolls to life with trends, voiceovers, and bold animation that lit up fans’ feeds.
MY PART: I produced and directed this fun unboxing series, teaming up with brand and product teams to craft each episode from concept to final cut.
THE WORK: The Na! Na! Na! Surprise unboxing series turns toy reveals into mini adventures—full of sparkle, sass, and surprises. Each episode brings new dolls to life in a fun, fast-paced format that kept fans coming back for more on YouTube.
MY PART: I produced this music video, collaborating with animation, music, and brand teams from concept to final cut. I helped shape the story, visuals, and product integration.
THE WORK: The “Sleepover” music video is a fun, high-energy animated short that brings the Na! Na! Na! Surprise sleepover line to life. It expanded the brand’s world and boosted engagement across YouTube and social platforms.
MY PART: I produced this music video, working with animation, music, and brand teams to bring the vision to life. I oversaw creative development from concept to final cut, aligning story, visuals, and product integration.
THE WORK: The “Camp Na! Na! Na!” music video is a vibrant, high-energy animated short that introduces fans to the summer camp world of the Na! Na! Na! Surprise dolls. The video helped expand the brand universe while driving engagement across YouTube and social platforms.
MY PART: I was deeply involved in series development, casting, producing, writing, and world-building—shaping storylines and building a bold, fashion-forward world that resonates with a global audience.
THE WORK: “Rainbow High” is a stylized, fashion-forward animated series that follows a group of talented teens at a competitive arts high school. Designed to support product storytelling, the show has a bold aesthetic, serialized drama, and high-stakes creative challenges.
MY PART: I produced and helped develop “Talking Bratz”, overseeing every step from concept to final cut. The series delivered quick, playful digital shorts that expanded the brand’s storytelling and engaged fans with fresh, bite-sized content tailored for online audiences.
THE WORK: “Talking Bratz” is a bold, irreverent talk show-style series where the Bratz dolls come to life—featuring celebrity guests, viral trends, and unapologetic Bratz attitude that lit up YouTube and TikTok.